12.8M mobile phones in Australia, all with SMS capability
75 per cent of the Australian population have a mobile phone according to Australia's dominant players Telstra and Optus.
Over 300 million SMS messages are sent in Australia each month and growing
Monthly growth is at 15%, with some carriers reporting growth of 1,000% for the last year
On 96% of occasions, messages are read by the recipient
23% of people will show or forward a marketing message to a friend
SMS marketing is between 2 and 15 times as effective as direct mail and email at generating consumer response.
SMS Marketing Benefits
JR Global Marketing has seen the benefits of SMS technology on a social level.
Following from this it has become an active player in the market.
It has also witnessed both a national and international emergence of the
technology as a business tool. We see it adding value at both the
customer and marketer levels:
Consumer
Offers consumers a one-to-one real time interaction with marketers;
Simple to use technology;
Convenience - Ability to respond any time any where - home - car - work;
Intimate;
Cheap.
Marketer
A more comprehensive customer profile - including mobile phones - name - address;
Brand Reinforcement;
Text inside message indicating e.g. TXT from JRGM.COM.AU
Sender address: JRGM.COM.AU
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